The elements of regret: Where the head and heart collide — It’s Your Choice

By Amy Summerville & Joshua Buchanan When making decisions, people often feel like they are trying to find a balance between the “head”, their rational thoughts and decision processes, and the “heart”, their gut feelings and emotional responses. In fact, there are plenty of decision-making theories that have offered explanations of how these two factors […]

via The elements of regret: Where the head and heart collide — It’s Your Choice

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